Small business owners and soloentrepreneurs, whether you are a startup or an established company...

Finally a solution . . . a way to streamline your online promotion and marketing efforts in a way that ensures the most effective and efficient use of your time AND delivers results.

“Influence Your Online Market: Engage, Connect, and Grow Your Business"

     

Are you spending too much time and effort doing what you've heard works to promote your company online, but you're not seeing the results you expected?

Are you frustrated because of all that conflicting advice on what you should be doing, how you should be doing it, and when and where you should be doing it?

Are you waiting until your “ducks are in a row” before you start building relationships with prospects online?

Join me for a six-week virtual bootcamp, and discover how to attract clients and grow your company by creating markets and reaching key influencers who attract customers for you. Gain clarity on how to locate and engage your target audience online, create a laser-focused plan, and
easily implement
what you learn.
 
“Influence Your Online Market:
Engage, Connect, and Grow Your Business"

Do you feel as if no one is listening and you're getting nowhere fast trying to promote online? If you are trying to sell your company and no one is listening, it's because your target market has their fingers in their ears.

And for good reason.

Put yourself in your prospects' shoes. How many times have you deleted that “salesy” email, rolled your eyes at the blog comment that has nothing to do with the post and everything to do with the person pushing a product or service, or stopped paying attention to a friend or follower on social media who refuses to contribute to the conversation?

If you're not listening, you can bet your prospects aren't either.

Your target audience is sick of being sold to, pushed into trying new things, and talked down to by annoying salespeople. They're tired of being told they have to buy something they don't want or don't need.

They want to be heard.
They want to have a say.
They want to do business with a company they feel they know and trust.
They want a relationship with your company.

The rise of social networking—from blogs to bookmarking—has opened a whole new frontier for companies to share their products and services with clients and prospects.

The good news is that the opportunity to connect with your target audience is now easier than before. And you have the power to become a key influencer to your network and broaden your market base.

Connecting to Your Market:
The secret to success lies in listening to your prospects.

In the world of Web 2.0, site traffic is no longer the be-all and end-all for online success.

What matters more is that people connect with you and vice versa. You know you've connected with them when you see they are . . .

  • Reading and commenting on your blogs.
  • Commenting and sharing your videos.
  • Tweeting your blog posts, articles, and videos.
  • Bookmarking your articles and videos.
  • Sharing your brand with their social media friends and contacts.

The Internet and social media platforms have changed the face of public relations and opened a door of major opportunity for companies to increase brand exposure.

So, it's not about the platforms you use, it's about human interaction. Successful PR campaigns are relationship driven and require you to join the conversation.

PR success is not about being an industry guru or a tech whiz. It's about connections.

If you want different results—better results—such as . . .

  • More clients
  • More press
  • More credibility
  • More online exposure

. . . then you need to approach your marketing and promotion efforts in a whole new way. You must have an integrated PR strategy.

Integrated PR is about finding where your target audience is, listening to what they have to say, and engaging them in a conversation.

The best part is you don't have to be an industry guru to successfully promote your company―and you don't have to spend a fortune.

How Can It Be Done Quickly, Easily, and Efficiently?

Any company—in any industry—that is tired of wasting time trying to get more clients, overwhelmed to the point of paralysis, and ready to invest in learning to promote in a whole new way can do it. This bootcamp will show you exactly how to do it.

This five-week bootcamp is perfect for you if you are . . .

  • Worn out from promoting on specific online platforms because you “think you should.”
  • Unsure what you should be doing to promote your company in the most effective way.
  • Tired of sharing your brand message on social media sites, participating in forums, and blogging with little or no results.
  • Discouraged because you are all but screaming at prospects, but they refuse to listen.

What You Will Learn

Over eight info-packed calls, I'm going to show you what's successfully worked for my clients and for my own company. Specifically, I'll show you how to shift your focus from promoting your business by trying to drive mass amounts of traffic to your website to getting better results through an integrated, comprehensive PR approach.

You'll learn how to use the viral power of the Internet to project your brand message and marketing materials across various online channels, including other websites, social media sites, and blogs. You'll learn how to create an online PR 2.0 campaign—for little to no money—that works to integrate your business message into each platform and that speaks directly to your target audience.

Because I believe it's best to learn from example, you won't learn from just me. I've invited special guests to share their success stories and expert guests to share industry secrets.

     

Here's How You'll Learn to Connect with Prospects

Over the course of six weeks, you'll receive personalized, professional, and expert advice on how to market better on the web, influence people, attract new clients, and build your brand awareness through PR 2.0.

Each live content call is 60 minutes and will be recorded. All guest interviews are 45 minutes. To help you follow along, you will receive worksheets before each call and access to an online portal where you'll be able to connect with other participants, ask questions, and read additional resources.

So there will be no confusion about what you have learned and no questions left unanswered, I will also take your questions via email.

Call 1: Creating Markets and Joining the Conversation

Tuesday, January 12, 2010
1-2 p.m. Eastern / 10-11 a.m. Pacific

PR 2.0 is about building relationships with people—peers and prospects—who can influence your online markets. The first thing you need to do is find where these markets spend their time online and then listen to the conversation. With 227 million Internet users in the U.S. alone, your target audience is spending time somewhere online—you just need to figure out where they are.

On this call, you'll learn . . .

  • How to discover where your target audience is hanging out.
  • How to really listen to what they're saying and engage them in valuable conversation (as opposed to selling your product).
  • How to find your "key influencers”―people who will act on your behalf and share your brand message.
  • How to become an influencer yourself.
  • How to avoid overwhelm and information overload with proper planning and tracking systems.

Call 2: Writing the Press Release

Tuesday, January 19, 2010
1-2 p.m. Eastern / 10-11 a.m. Pacific

There's more to writing and submitting a press release than cranking out a newsworthy release, submitting it to a variety of media outlets, and waiting around for a newspaper or TV station to run your fantastic piece of news. If that's how you've been operating, then call 2 will show you the true power of a press release. 

This call will cover . . .

  • Why you should optimize your releases for SEO purposes—even when you're sending them to traditional media outlets.
  • Simple steps to optimizing your press release.
  • How to incorporate your brand message into your release.
  • The anatomy of a social media release and the benefits.

Call 3: Pitching the Press Release

Tuesday, January 26, 2010
1-2 p.m. Eastern / 10-11 a.m. Pacific

Submitting your press release through the usual channels isn't enough. You need to know which channels work best for your press release and who the key people are following these channels. Knowing how to pitch your release / story idea is crucial if you want exposure and the chance to influence your target audience.

This call will cover . . .

  • Why online PR directories are the key to increasing exposure and are a great way to build incoming links.
  • Why you should not overlook community portals and directories.
  • Why bloggers are the best influencers and how to approach them.
  • How to get the maximum exposure for your release by spreading your news across social media and social bookmarking sites.

Call 4: Behold, the Power of the Blog-o-Sphere

Tuesday, February 2, 2010
1-2 p.m. Eastern / 10-11 a.m. Pacific

77%  of active Internet users read blogs. Every public relations campaign should make it a top priority to engage with bloggers—both A-listers and lesser-known bloggers. It's vital you use blogs to build long-lasting, result-driven relationships because when you do, you gain a ton of exposure.

On this call, you will discover . . .

  • Why you must start thinking differently about bloggers and blogging.
  • How to find bloggers who will be your key influencers and how to nurture these relationships.
  • How to become a key influencer for others (you cannot expect to get if you don't give).
  • Why it's essential to comment on blogs and how to adhere to the best commenting practices.
  • How to approach bloggers with a news item or product.

Call 5: Guest Interviews

Thursday, February 4, 2010
8-9 p.m. Eastern / 5-6 p.m. Pacific

Blogger interview: TBA

Call 6: Integrating Your PR Strategy with Social Media

Tuesday, February 9, 2010
1-2 p.m. Eastern / 10-11 a.m. Pacific

It's time to debunk the myth that everyone should be on the Big Three: Twitter, Facebook, and LinkedIn. There's an entire online world out there—from Google groups to Yelp, flicker to YouTube. Don't limit yourself by believing you should be where you “think” your target audience is.

On this call, you will learn . . .

  • How to find out where your prospects actually network (they might not be where you think).
  • How to properly engage in the conversation on social media.
  • Why creating YouTube campaigns to accompany your PR campaign will help you reach a whole new market.
  • How to tap into the viral power of social bookmarking and why it's essential (and easy) for any PR strategy.

Call 7: Guest Interviews

Thursday, February 11, 2010
8-9 p.m. Eastern / 5-6 p.m. Pacific

Learn from three small business owners who've successfully integrated their PR online. Guests will share their success stories and offer tips to participants.

Guests: TBA

Call 8: Putting It All Together 

Tuesday, February 16, 2010
1-2 p.m. Eastern / 10-11 a.m. Pacific

Now that you understand how integrated PR works and know what you need to do, it's time to create a strategic plan that works for your company and track your results. Having a plan and a tracking system takes the guesswork out of knowing what's working and what isn't and helps you focus on the results you want to achieve. 

On this call, you will learn . . .

  • How to create a plan that works for your company and meets your needs.
  • How to track your efforts.
  • How to delegate or outsource your PR 2.0 efforts.
     

How Much Is This Going to Cost Me?

This six-week virtual bootcamp, which includes six 60-minute calls and two 45-minute guest interviews, with worksheets to take notes, an online membership portal, access to recorded calls, and the opportunity to immediately connect with other participants, will cost you . . . 

$297.99

$297.00 is a small investment that will make a HUGE impact on your business. What you'll learn will change how you approach prospects and how you promote, help you build relationships, and give your prospects and clients what they really want.

Because I want you to succeed in 2010, I'm offering two payment plans. Plan in full or pay in two installments of $153.50.

     

In addition to unlimited access to me via email, you'll also receive 2 bonus gifts...

Diagnostic Marketing Strategy Session: This free, 20-minute laser strategy session (one-on-one with me) is designed to isolate your online marketing needs, diagnose what is working and what is not working, and offer you a solution.

Audio Recording of “The Ultimate Strategies to Boost Your Online Presence.”

During this 60-minute recording, you'll learn the two most important questions you must ask and answer before you create an online PR campaign, what PR 2.0 is and why it's crucial to your brand and success, and tips on what you can do today to get more online exposure, without spending a ton of money.

There is NO risk—
You have my personal promise and guarantee.

If you're not happy, I don't want your money!

Satisfaction guaranteedI am so certain, so positive that Influence Your Online Market: Engage, Connect, and Grow Your Business will work for you that it comes with a full 6-month money-back guarantee. You can request a full refund at any time during the 6-month period if you are not completely, 100% satisfied. I personally guarantee it.

But I know once you've listened to all the sessions and put what you learn in action, you'll agree this program is worth at least 10 times what you paid for it. This is the answer you've been searching for and agonizing over.

     

I'll ask again . . . can you afford not to get this right now?

If you are ready to see results, fill in your payment information and I'll immediately send you a confirmation email and your welcome kit.

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